Born as a fanatic of design--she founded the first Chinese e-commerce fashion brand which entered New York Fashion Week

Syusyu Han, who always wears only black, white and gray, flaming red lips,  long hair and waist, gives people a sense of sharpness, domineering and  inaccessibility in the photos. But when she met the "stunner", she  appeared without makeup, her face was beautiful and quiet, and she was  in a trance. Is this the same person or not, but in the fast speed of  speech, calm thinking, and complete logic, we can still get a glimpse of  this girl. Strong, confident but not disgusting side.

Inherent Designer: Designing Clothes for more than 100 Barbie Dolls when I was in kindergarten.

I  am a inherent designer, I have been firm in my idea of becoming a  designer since I was 5 years old ". Embroidery said with a smile.

Inspired by a costume design TV series when she was 5 years old.  Although she was young, she could vaguely feel that that was the life  she wanted to live. Different from the three-minute heat of other  children, embroidery shows great talent and perseverance in clothing  design. She began to make clothes for her Barbie doll. "I have more than  100 Barbie dolls, tall, short, fat and thin, with everything in  different skin colors." During the winter and summer vacations from  elementary school to junior high school, her thoughts were almost all on  this matter, and she took the time to read many biographies of designer  celebrities. She said: "I am a very boyish person, love to play, love  to run and love to jump, but only this thing can make me really quiet.

needs  cloth to make clothes, and when she leaves the door, there is a  tailor's shop. The embroidering grandmother begged the tailor to keep  the cloth head for her and carry it home bucket by bucket to embroider,  thus "adding more bricks" to her huge project ". Over time, her bed was  full of buckets of rags, which left a deep impression on everyone who  came to her house in her youth. Many years later, she met, men and  women, old and young, all mentioned this.

"After  a long time, all my relatives know that they don't want anything but  Barbie." In the past ten years, she has designed unique clothes for  every Barbie doll. Each set of clothes has underwear and underpants as  the base, and the exterior is from windbreaker to suit, pants, dress,  mesh skirt, dress, etc. Everything. Embroidery talk about this, also  unbelievable, and confidently smile.
 

"I think that may be called gifted."

From Big Companies to Independent Entrepreneurship: Bravely Escape from Assembly Lines

Institute  of Fashion Design, embroidery naturally entered some large clothing  brands as designers. This is a very glamorous career, but when it comes  to the design career in those years, the embroidered face is wrinkled  into a ball. It seems that I still have lingering fears today: "It's too  painful, I want to escape every day".

low  degree of freedom and limited space to play, she felt a great sense of  discomfort when she was naturally free. In order to meet the needs of  the market, she did not have too many platforms to show her talents and  ideas. She used a very interesting analogy to compare a big company to a  sailing ship: "This ship is already too big. It has a helmsman at the  helm, and that is the marketing department."

another  reason that she could no longer endure was that she found that in this  "ocean-going ship", what should have been the soul of design-the  importance of designers was naturally erased. Designers are the most  direct creators of clothing, which should be closely related to brand  culture. However, in modern and institutionalized large enterprises, no  one cares who is the designer behind the clothing. Instead, designers  have become unknown small roles.

bravely  walked to the front of the stage. She resolutely left the already  institutionalized design environment. "I am a stubborn and courageous  person. I think this is right. If it is not the case, I can give up  immediately and go another way."

embroidery  character is very powerful and independent. It is not affected by any  external environment, and it is also arrogant at any time. It cannot  bear the possibility of being covered.

Alexander  Wang is an American designer she likes very much, this ambitious girl  does not stop at "liking", but more of a challenge of appreciation and a  leap. In addition to Alexander Wang's talent and unique style in  clothing design, what she appreciates most is his commercial  ingenuity-adopting the model of the same name brand-"He can combine the  clothing brand with the designer's name perfectly. Consumers know the  brand and also get the name of the designer."

on  the surface, this is just an insistence on a name, but behind it is the  pride of an original designer and his retention and externalization of  the independent "self" in his character, a sober state of existence.  Embroidery can also feel this part of her character, and she also  strives to convey this idea to her audience.

's  fearless courage, complete and independent personality and independent  thinking ability are the things she wants to express most when conveying  brand culture.

is  careless in character, she is especially careful and picky about two  things-copywriting and design. All the copywriting about the brand is  basically done by her. Even if it is not written by her, she will read  it carefully several times, delete and change the words, and strive to  convey the SYUSYUHAN brand concept-be yourself more bravely. The young  girl read the word "brave" thoroughly: "Bravery is a difficult quality  to achieve. You can be brave once in a while, but it is difficult to be a  brave person all your life." Sometimes she would be afraid, "but what  makes me most angry is not how terrible the future is, but my cowardly  attitude when facing difficulties." And she hopes that her client base  also has the quality and determination to be fearless in any difficulty  in life.

Therefore, the design description of embroidery is also somewhat different.

when  other brands were writing about fabrics, colors, fashion trends and  clothing matching, she calmly began to share her life, design  inspiration and stories related to clothes with buyers. This may be due  to her deep confidence in the brand and a unique management philosophy:  "I don't like that kind of blunt hawking marketing, just like your  platform has a saying, 'only serve and think independently of the  population', and so does my brand. I believe that the customer group who  will come to buy my clothes is not occasional or accidental. She must  be looking for something she has been looking for, so I just need to  convey my story and convey myself, so let them Somehow realize that this  person who makes clothes is similar to them." This kind of emotional  resonance is the way for her to retain customers, and it is also her  more familiar and comfortable way of communication.

she  often asked the designers around her: before drawing, you have to think  about one thing-will you be willing to wear this dress. If you don't  even want to wear it, don't even draw it as early as possible. When  communicating with the industry, she often has this kind of confusion.  "They are discussing the style, craftsmanship, structure and structure  of this dress. Don't anyone care if the dress looks good? "She was  puzzled:" They gave me the feeling that they were building a house that  had been strictly calculated by the formula, not designing clothes

's  insistence on details always pays off. In 2016, SYUSYUHAN entered new  york Fashion Week and emerged on the international stage with floating  fashion flavor. Mischa Barton and Teyana Taylor and other actresses wear  SYUSYUHAN to enter and exit activities and shows, which can be said to  be a big affirmation of SYUSYUHAN's upcoming high-end brands.

Embroidery  said that the original intention of establishing a high-end brand is  also very simple, just to see if one's design talent and aesthetics can  be professionally recognized and recognized by everyone without being  affected by any other factors such as the market. "The aesthetic of  designers has always been the first and the foundation of the brand.  Some people say that I am an e-commerce company, but I always deny it. I  explain to them that I am a designer. Although my shop is online, I do  what a designer does." SYUSYUHAN new products have always been a  complete design series. This talented girl is firmly following the  stylized road.

brand  is started, there are many things to worry about, such as the serious  phenomenon of online platform copying. For this phenomenon, embroidery  is a bit "angry youth". She is born with a strong sense of justice, can  not rub sand in her eyes, and is extremely disgusted with unfair and  just things. She sums up herself as "designer's temper". As for the  plagiarists, she has no time to take care of them. "The brand needs to  be updated, after-sales and delivered. I hardly have time to talk to  them or file a lawsuit." After a long time, she even changed her  thinking of having fun in pain. "At the very least, this shows that our  design is better than many people's, which is also a kind of affirmation  in disguise." However, she was very angry at the unlimited tolerance  for plagiarism in some systems and business ecosystems.

"But  I didn't lose confidence in online sales, but I would look for a more  suitable and safer platform." Embroidery has given confidence to the  e-commerce economy, which occupies the mainstream trend in this era, and  has also planned a longer-term road for SYUSYUHAN.