At  the same time, I commissioned a company named "Huan X Intellectual  Property Company" to register the "Explain" brand as an agent. When I  first asked, the other party said that to register a trademark, the  brand LOGO must be designed first. This trap starts here.

At  the beginning of 2013, I took the designed "exposition" LOGO and signed  a contract with the other party to register the "exposition" trademark  as an agent. However, the other party had secretly registered the  "exposition" that should belong to me during this period of time ".

I didn't know about this. As trademark registration is a long and  time-consuming process, it often takes a year and a half from the  submission of the application to the final result. More than half a year  later, the other party told me that the "exposition" trademark was  rejected because someone registered first when I was designing the LOGO.  I began to doubt this and asked the other party if he knew the person  who registered the "exposition" trademark, the other party denied that  she insisted that she did not know her, and repeatedly comforted me,  saying that I had the certificate of giving priority to the use of this  trademark. She went to help me submit the objection and rejected the  application of that person. I was in a dilemma and had to spend more  than half a year waiting for "Huan X Intellectual Property Company" to  help me apply for the trademark objection. Afterwards, some  professionals told me that the possibility of the success of the  trademark objection, this is just a means for such intellectual property  companies to make more money.

was  trapped by "Huanx Intellectual Property Company", we moved into a  100-square-meter office in the office building. With a small team, we  moved into a 800-square-meter office in the same office building a year  and a half later. The team has gradually grown, and the "explanation"  has become a little famous.

I  think this is the reason why they have been holding me back for more  than two years. They like to see the growth of "exposition". The bigger  the "exposition" is done by me, the higher the selling price they can  offer in the future.

In  2016, the plot, which had been dormant for three years, began to  surface. Complaints about trademark infringement popped up in Taobao.  Various platforms that we used the word "elaborate" sent warnings one  after another. We switched the brand to "SYU SYU HAN" that had applied  for registration as soon as possible ", at the moment, the person who  stole" explanation "and calculated the selling price on the other side  of the computer must be capital stupid B, but they never thought that I  had already made Plan B.

received  news from Huan x intellectual property company, asking me if I wanted  to buy back the trademark right and ask me to meet and "talk".

"Ha  ha, don't you know the person who preemptively registered the  trademark? It's just two words. You take them away and leave me. These  two words are worthless". I am very smart to reply to each other like  this.

in  the next month, because we were framed for "trademark infringement", we  were investigated by industry and commerce and municipal supervisors in  turn. although we had already made various countermeasures for brand  switching, the psychological blow and continuous overtime and physical  torture greatly reduced the morale of the team. I accepted various  inquiries and wrote various materials. I felt aggrieved and angry that  the world's injustice was engulfed before it could be expressed, at that  time, it was all supported by a perseverance that could not be  defeated. For three days and three nights, the girls in the whole  company moved more than 500W of goods out of the warehouse box by box.  Then they sat on the ground and opened the cutting marks one by one.  After cutting, they folded them one by one and moved back to the  warehouse. I stood at the door of the warehouse for a long time,  watching the slender and weak behind with all my strength, I must take  the new brand SYU SYU HAN to the four major fashion weeks and return  triumphantly. This is my fighting spirit and determination as a  designer, and it is also the most gorgeous means to fight back against  scum.

at  the end of July 2016, like the fate of the main character in the  hot-blooded movie, I received the invitation letter from new york  Fashion Week, which was facing the crisis of brand switching. At this  time, there was only more than one month left before the invitation  letter indicated the show time on September 12. In addition to the  urgency of time, I had to adjust my mind as soon as possible. In the  following month, the studio had a polarized and extremely humorous,  while designing and making the show's fancy clothes, leather, silk,  tulle, elegant and grand... SYUSYUHAN this newborn is hesitating to make  a stunning appearance, while other colleagues are embarrassed to finish  the work of brand switching, saying goodbye to the "explanation", and  the clearance of the cut-off goods that we had to dispose of as soon as  possible has made us lose many old customers who have always supported  us, in that year, the "exposition" gave all customers a promise-all our  clothes will not be discounted for two years! This time, the  mark-cutting clearance hit my own face severely. Although many customers  rushed to buy the three-day clearance, I know that after the clearance,  the brand value is no longer, and the customers will look down on you!

in  the next half year, I paid many times higher price for brand switching  than buying back the "explanation". After clearing the warehouse, I lost  many loyal customers and the new brand was questioned and not accepted.  I know that my decision to switch brands decisively was not a decision  of a smart businessman. Businessmen always put interests first and lost  the "explanation". How much sales will be lost in the future is  unpredictable, however, this is not an impulsive decision. On the day  when I saw the truth clearly, I decided to do it willfully. As a  designer and an entrepreneur, I am willing to pay future sales to fight  back against these scum who drilled legal loopholes and violated  professional ethics. Maybe I still have a pure heart. In my eyes, the  world should have justice besides sales. Clothing designer is a  beautiful career I yearned for since childhood, to make beautiful  clothes with aesthetics, I can't bend my

at  the end of July 2016, like the fate of the main character in the  hot-blooded movie, I received the invitation letter from new york  Fashion Week, which was facing the crisis of brand switching. At this  time, there was only more than one month left before the invitation  letter indicated the show time on September 12. In addition to the  urgency of time, I had to adjust my mind as soon as possible. In the  following month, the studio had a polarized and extremely humorous,  while designing and making the show's fancy clothes, leather, silk,  tulle, elegant and grand... SYUSYUHAN this newborn is hesitating to make  a stunning appearance, while other colleagues are embarrassed to finish  the work of brand switching, saying goodbye to the "explanation", and  the clearance of the cut-off goods that we had to dispose of as soon as  possible has made us lose many old customers who have always supported  us, in that year, the "exposition" gave all customers a promise-all our  clothes will not be discounted for two years! This time, the  mark-cutting clearance hit my own face severely. Although many customers  rushed to buy the three-day clearance, I know that after the clearance,  the brand value is no longer, and the customers will look down on you!

in  the next half year, I paid many times higher price for brand switching  than buying back the "explanation". After clearing the warehouse, I lost  many loyal customers and the new brand was questioned and not accepted.  I know that my decision to switch brands decisively was not a decision  of a smart businessman. Businessmen always put interests first and lost  the "explanation". How much sales will be lost in the future is  unpredictable, however, this is not an impulsive decision. On the day  when I saw the truth clearly, I decided to do it willfully. As a  designer and an entrepreneur, I am willing to pay future sales to fight  back against these scum who drilled legal loopholes and violated  professional ethics. Maybe I still have a pure heart. In my eyes, the  world should have justice besides sales. Clothing designer is a  beautiful career I yearned for since childhood, to make beautiful  clothes with aesthetics, I can't bend my

show,  I stepped onto the white runway from behind the stage. When I walked to  the middle of the white runway, the spotlight was shrouded. I held my  breath and enjoyed the feeling. My mind crossed how to walk from  e-commerce to new york Fashion Week like a movie. The applause of the  whole audience, the flash lights of the blockbuster, I smiled, waved and  bowed to thank me, and completed a set of designer's standard curtain  call. This, looking back on the story behind the magnificence, I deserve  it all.

day,  new york singer Teyana Taylor put on SYU SYU HAN and NBA star husband  Iman Shumpert to watch the show. Hollywood star Mischa Barton put on SYU  SYU HAN's show style at the fashion celebration of Los Angeles Heimer  Art Museum. This boldly provoked the event sponsor, luxury brand BOTTEGA  VENETA and other Hollywood actresses present, and was praised by the  media as a very sexy little black dress, these unexpected surprises gave  me great motivation and made SYU SYU HAN's first appearance a perfect  end. Therefore, if you have a dream, you will chase it. There must be  thorns all over the way, but I never struggle with it. I only look at  the beautiful destination in the distance and run all the way.

wrote  this story to remind all entrepreneurs to pay attention to the issue of  intellectual property rights and protect their own brands. Now I  explain that I have changed my name to my brand of the same name "SYU  SYU HAN". I still use my aesthetic to make less popular clothes. I use  my personal experience to explain my brand value-to make beautiful  clothes for all independent thinking, strong and confident women!

, I would like to say sincerely to all the buyers during the "expla